Margaret Hart Robertson

Breve C.V.:

Doctora en Traducción e Interpretación.

RITCHES.

Sección: Turismo y sitios de memoria. Patrimonios para el futuro.

Re-Rooting RITCHES (Responsible Tourism Interpretations of Community Cultural Heritage for Evolving Sustainability), proyecto en el que participa la Universidad de Carlos III desde su Master en Gestión Turística de los Recursos Culturales y Naturales junto a las Universidades de East London (UK) y Aveiro (Portugal) plantea trabajar un nuevo concepto inter-generacional e inter-disciplinario de la RSC para regenerar la gestión e interpretación turística del patrimonio cultural responsablemente en beneficio de toda la comunidad. Se plantea en un momento en el que el patrimonio cultural urbano y la calidad de vida residencial están amenazados por el sobre-turismo de consumo rápido y banal de lugares patrimoniales y cuando el cambio climático y el abandono del campo para la ciudad ponen en peligro a las raíces intangibles de muchas culturas europeas. De la misma manera que el cambio climático requiere una socialización del problema y sus posibles soluciones (a nivel individual y comunitario) a través de la economía circular, el patrimonio cultural requiere una re-contextualización re-creativa para mejorar las cadenas de valor turísticas y regenerar vida en los áreas rurales. RITCHES plantea un amplio programa  de socialización y «edutainment» (re-creo) que implica, sobre todo a las primeras y terceras generaciones y, a través de ellos y de la RSC empresarial lato sensu, a la generación en medio, para que defiendan como comunidad el sentido del lugar y la cultura diferenciada de manera responsable y verdaderamente sostenible.

RITCHES.

Re-Rooting RITCHES (Responsible Tourism Interpretations of Community Cultural Heritage for Evolving Sustainability), a user-based research project involving the University of Carlos III (Madrid, Spain) from its Master in Tourism Management of Natural and Cultural Resources, the University of East London (London, UK) and the University of Aveiro (Aveiro, Portugal) is designed to broaden contextualised cultural heritage interpretation, management and access to the general community (understood as the people who work and live in any one place, that is, public and private business including academia, policymakers, associations and private individuals) and visitors in a regeneration of positive differential cultural identity. This is to be achieved through co-responsible heritage tourism training and contextualised «edutainment» experiences designed to re-engage residents and tourists alike in the re-generation of community and the preservation and promotion of rooted cultural values. The benefits of this co-creative circular economy of reinvestment in, and re-integration of «sense of place» will improve the quality of life (through nurturing local efficiency and effectiveness of the value-chain of tourism) and social cohesion (through re-evaluation of local resources) for residents (new and old) and visitors alike. The project, adapted to the different contextual requirements of place, aims at building inter-generational re-appropriation of heritage through more participatory and inter-active uses of cultural hubs (such as museums and libraries) extending heritage integration beyond the closed walls through a training and co-creative re-source platform (Making Ritches Yours) designed to be used broadly as part of the CSR (co- responsibility: SDG17) to produce short-term community projects (ROOTS & ROUTES) that will evolve into spin-offs, start-ups and policy-building guidelines (ROOTS & SHOOTS) for longer-term evolving heritage sustainability. This is user-based research designed to make people re-connect with, re-evaluate and re-purpose their unique heritage to greater shared benefit.